October 11th, 2012

Show us how beautiful you looked in your Sincerity gown! We want to show off how lovely Sincerity brides are by featuring your photo in our Sincerity Brides album on Facebook. Send us your name, dress style, and reason why you chose your dress to

Take a look at Jenny in the stunning 3508 on her wedding day. She loved this dress the moment the zipper was up and that’s when she knew it was "the one". She definitely chose a winner!



October 3rd, 2012


Wedding dresses with embellished bodices are on trend this wedding season. That extra sparkle adds glamour, sophistication and will show off your unique style. We’re not talking about having your whole bodice look like a disco ball; we’re talking about adding just the right about of twinkle for your special day.

The embellished bodice keeps the attention on the narrowest part of your body and creates balance between the torso and skirt. The shimmering bodice will play with the reflected light and will definitely put you in the spotlight.

The great thing about having a bodice that shimmers is that you won’t have to spend too much time worrying about what accessories to choose. When picking out accessories remember that the focus should be on your torso, so opt for jewelry that doesn’t compete with your dress.

I’ve put together some of our Sincerity wedding dresses with intricate beading on the bodice that will make any bride sparkle on her most memorable day.


Style 3734

Style 3735

Style 3743

Style 3744


Tell us which one is your favorite!

September 24th, 2012

Here’s the scenario: you want to stay covered up for the ceremony to show modesty but you want the freedom to move your arms around when it comes time to dance at the reception. We’ve got your perfect solution: detachable sleeves for your wedding dress!

Having sleeves on your wedding day is great because it brings more attention to the bodice and also creates a balance between the skirt and top. These delicate cap sleeves will also show off your fashionable flair on your wedding day.

Here are some examples of Sincerity+ wedding dresses with detachable cap sleeves:

Style 4550Style 4555Style 4560Style 4545


Will you keep the cap sleeves on the dress the whole day or opt to remove them for the reception?


September 20th, 2012

Our Dress Of The Week is 3724, straight from our Spring 2013 collection. This circular cut tulle ball gown has a corded lace sweetheart neckline. This wedding dress has a unique detachable caplet that can alter the look of your dress instantly. The regal satin cummerbund is accented with hand rolled flowers that also adorn the caplet. The gown has a chapel length train and fabric buttons over the zipper. The dress is shown in ivory/alabaster but it’s also available in white.

Why I love it: The details on the bodice, regal satin cummerbund and caplet really give this classic wedding dress a modern twist. The sheer caplet and hand rolled flowers are delicate details that make this dress one to ohh and ahh over.

Perfect for:  Style 3724 is ideal for a spring wedding. The flower shapes on the lace give it that springtime charm that is perfect for an outdoor wedding.