September 19th, 2012

We just launched the Sincerity Spring 2013 collection and we want to bring you the latest wedding dress trends of the season. We’ll start off with this season’s hottest trend, illusion necklines.

The illusion neckline gives any bride a sophisticated sexy look. It’s fun, flirty, romantic and drop dead gorgeous! It adds a touch of drama to the wedding dress but still maintains a demure look. 

It’s a great alternative to the strapless wedding dress. Take a look at our gorgeous illusion necklines from our Spring 2013 collection: 

Style 3730

Style 3733

Style 3737

Style 3749


What's your favorite Spring 2013 wedding dress trend?

September 13th, 2012

Our Dress Of The Week is the very versatile 3679.  This organza pleated asymmetrical A-line will make you look and feel like a knockout the moment you put it on. 


The bodice, skirt and train are decorated with beaded lace appliques. The wedding dress is versatile because it comes with a detachable razorback and halter. It gives you the option to have two looks with one dress. The dress is finished off with a flowing chapel length train.  The dress is shown in ivory but it is available in ivory/black, ivory/burgundy, and white. 

Why I love it: The back of this dress has as much intricate details as the front. During your ceremony you’ll wow your guests by distracting them with the beading of the razor cut back piece!

Perfect for: Those brides looking to have a few choices the day of the wedding.  You don’t have to decide between having a strapless or halter dress because you can have both with style 3679.


September 4th, 2012


Lace is on trend this season, it’s everywhere, and we love it! It will make any wedding dress feel more elegant, luxurious, and will also give it a vintage feel. Just remember how Kate Middleton made us all swoon over her wedding gown. 

Wearing a lace wedding dress has a lot of power; it can easily take you back to the 1920’s. You will automatically embody the femininity, romance, and gracefulness of the roaring twenties. 

I’ve put together a few of our lace wedding dresses that I’m sure you’ll fall in love with! Whether you want to commit to an all lace wedding dress or just want lace appliques we have great wedding dresses for you: 

Style 3664

Style 3704

Style 3705

Style 3710

August 29th, 2012

The traditional white wedding dress is getting a revamp this season and it includes a pop of color!  We’ve seen brides add color to their bridal look with their accessories like red shoes, blue hair clips and pink nails for their big day. But we’ve also seen a lot more brides in wedding dresses that have color accents that really make them stand out. 

If you want your wedding dress to be memorable do something different. Surprise your groom and guests by adding a pop of color to the traditional white wedding gown.  Color not only adds dimension to your wedding dress, it also shows off your fun and fashionable personality. 

Here are some great wedding dresses that will make any adventurous bride stand out:

Style 3668

Style 3669

Style 3714

Style 3716